Talk Colorado Wine & Colorado's Wine Country: September 2009

Thursday, September 3, 2009

Whole Foods Bears Fruit With Palisade Peach Display Contest

Last year, the Colorado Division of Whole Foods approached Palisade's Tourism Advisory Board with a contest idea. Whole Foods was interested in doing a sweepstakes on the Front Range to promote Palisade.

The promotion would feature Palisade as an area:

The Contest would be in all Whole Foods Store locations on the Front Range.The contest would take place while Palisade Peaches were in the stores.

Each store would come up with its own display, and that the store with the best display promoting Palisade would get to send its marketing team to Palisade for a weekend, and get to stay at the Wine Country Inn.

The contest has born some fruit not just for Palisade in the form of publicity, but for Whole Foods, as well. Since July 31, the Front Range stores have sold over $250,000 of local Colorado peaches!

So congrats to all the Whole Foods produce departments who are finalists in the display contest. Here are their displays:

The Cherry Creek store.

The Colfax store.

The brand new Southglenn store.

Customers were also allowed to enter the sweepstakes, with winner being drawn September 1 for a weekend getaway to Palisade.
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