The 40th Annual Palisade Peach Festival set a record number for attendance. “This was our best Peach Festival, ever,” said Leif Johnson, Festival chairman. “We recorded more than 29,000 visitors to all events over the 4-day weekend – a 16% increase over last year. Within the last four years, we have experienced a 45 percent increase in attendance.”
“We saw a lot of people from the Front Range. We attribute this increase to our marketing efforts, people staying close to home, and improved venues at the Festival,” Johnson said. “Thanks to our presenting sponsor, City Market, and with support from the Grand Junction Visitor & Convention Bureau, we had beautiful Peach Festival posters and brochures placed in each City Market and King Soopers in Colorado.
"We developed a valley-wide promotion with Palisade peach growers and many of the Grand Valley’s best, independently-owned restaurants. We expanded marketing programs with our media partners. FOX 31 News in Denver did a special feature on the Peach Festival. And the Grand Junction Visitor & Convention Bureau advertised the Festival in Colorado’s mountain resort communities and the Front Range.”