Two Rivers Winery announces purchase of Amber Ridge Winery in Palisade, Colorado. The purchase enables Two Rivers to double its production capacity with the new facility. Two Rivers' intention is to fold the additional production into its business plan and work hard to maximize capacity.
In 2000 when Two Rivers Winery started operations, 2,000 cases of wine were produced. Currently Two Rivers produces 12,000 cases a year. The acquisition will enable Two Rivers Winery’s production level to grow up to 24,000 cases a year, and also adds productive vineyards with the purchase as well.
For the past 10 years of operation Two Rivers Winery has used all proceeds to continue to grow the operation. Owner Bob Witham likes to say “you can’t simply sit on your assets. Rather, we believe strongly that you have to grow and you have to grow smartly.”
With this new purchase, Witham says, “There will be many people who think us foolish to make such a move at this time. All around us, and every day we hear about the poor economy and all of the doom and gloom associated with the recession we are in."
“What we have learned and what we have determined is that we are, like most people in the country, victims of what we call paralysis of analysis," says Witham. "We decided we had to stop this behavior and get on with our business.”